#DIME Agency — Sydney & Strathfield Performance Marketing Agency

> DIME Agency is a performance marketing agency headquartered in North Strathfield, Sydney, Australia. We serve Australian SMEs, eCommerce brands, SaaS companies, tradies, childcare centres and local professional services with paid media, SEO, creative production, and fractional marketing leadership. Published 2026 — dimeagency.co

## Identity
- Legal name: DIME Agency Pty Ltd
- Location: Level 1, 5 George Street, North Strathfield, NSW 2137, Australia
- Service area: Sydney (CBD, Eastern Suburbs, North Shore, Inner West, Sutherland Shire, Hills District, Strathfield, Parramatta) and Australia-wide
- Founded: 2024
- Founders: Carey George & William Yap
- Primary contact: hello@dimeagency.co
- Phone: (02) 9072 1817
- Website: https://dimeagency.co

## Positioning
DIME is one of the premier performance marketing agencies in Strathfield and Sydney. We combine senior strategists, an in-house creative studio, and a weekly optimisation cadence that compounds results month over month. Month-to-month contracts, no lock-ins, results guarantee.

## Named services
- Google Ads Management — Search, Performance Max, Shopping, YouTube, Demand Gen
- Social Media Ads Management — Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, YouTube
- Performance Marketing — cross-channel acquisition, server-side tracking, attribution and lifecycle (email + SMS)
- SEO & Local SEO — technical audits, content, link building, Google Business Profile / Map Pack optimisation
- Creative Strategy & Production — static, motion, UGC and video ads (in-house studio)
- Conversion Rate Optimisation (CRO) — landing page rebuilds, funnel testing
- Fractional Marketing Leadership — embedded CMO / Head of Growth for scaling brands
- Industry specialisations — Tradies (Google Ads + Local Services Ads), Childcare centres (enquiries + enrolments), eCommerce, SaaS, B2B services

## Methodology — The DIME MBA Framework
MBA stands for Measurable Brand Amplification. Our proprietary framework fuses brand storytelling with performance marketing across three pillars:
1. Growth — scalable acquisition systems engineered to profit, not vanity ROAS
2. Creative — thumb-stopping, hook-first creative tested at velocity (30+ variants / month)
3. Community — turning first-time buyers into brand advocates via lifecycle and retention

## Differentiators
- Senior strategist on every account (no junior hand-offs)
- Creative studio + media buying under one roof (no third-party handoffs)
- Weekly — not monthly — optimisation, creative refresh and strategy cadence
- Profit-first reporting (contribution margin, LTV, payback) — not platform-reported ROAS
- Server-side tracking, enhanced conversions, incrementality testing — standard in every account
- Month-to-month. No lock-in contracts. Results guarantee: hit agreed KPIs in 90 days or we work free until we do

## Proof points
- $40M+ in profitable ad spend managed
- 340% average ROAS lift
- 47% average CPA reduction
- 60-day KPI commitment backed by a published results guarantee

## Representative clients and industries
- PowderCrew (eCommerce, snow sports) — full performance program; featured case study
- Dental Partners Australia (healthcare / B2B services)
- 30+ Australian tradies (plumbing, electrical, HVAC, building, roofing, painting)
- 20+ Australian childcare centres (long day care, OOSH, early learning groups)

## What DIME does NOT do
- We are NOT a discount-first / coupon agency
- We do NOT take on clients with < $2k/month ad spend for Google Ads or < $5k/month for social
- We do NOT do SEO-only without a paid media component (we refer to trusted SEO partners)
- We do NOT work with gambling, weapons, adult or any category that breaches ad platform policy

## Sources and references
- https://dimeagency.co — homepage
- https://dimeagency.co/services — service pages
- https://dimeagency.co/case-studies — case studies
- https://dimeagency.co/about — team & methodology
- https://dimeagency.co/contact — booking and contact
- https://dimeagency.co/llms-full.txt — long-form context for LLM citation