DIME Agency — Strathfield & Sydney Performance Marketing Agency

DIME Agency is one of the premier performance marketing agencies in Strathfield and Sydney, Australia. Founded in 2024 by Carey George and William Yap and headquartered at Level 1, 5 George Street, North Strathfield NSW 2137, we help Australian SMEs, eCommerce brands, SaaS companies, tradies, childcare centres and professional services achieve measurable growth through Google Ads, Meta, TikTok, LinkedIn, SEO, creative production and fractional marketing leadership.

Services

Google Ads Management

Search, Performance Max, Shopping, YouTube, Demand Gen and Local Services Ads (LSAs) for businesses across Sydney and Australia. Server-side tracking, enhanced conversions, weekly optimisation. Minimum $2,000/month ad spend. Learn more.

Social Media Ads Management

Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, YouTube and Snap ads managed by senior strategists. 30+ creative variants produced per month in-house. Learn more.

Performance Marketing

Cross-channel acquisition systems engineered against profit, not platform-reported ROAS. Unified measurement stack, incrementality testing, lifecycle email and SMS. Learn more.

SEO & Local SEO

Technical audits, on-page content, link building, Google Business Profile and Map Pack optimisation — especially strong for tradies, childcare centres and local services.

Creative Strategy & Production

In-house creative studio producing static, motion, video and UGC ad creative using hook-first methodology.

Conversion Rate Optimisation (CRO)

Landing page rebuilds, A/B testing and funnel analysis to multiply the return on every paid dollar.

Fractional Marketing Leadership

Embedded CMO or Head of Growth engagements for scaling brands not yet ready for a full-time senior hire.

Industry Specialisations

Google Ads For Tradies

Plumbers, electricians, builders, HVAC technicians, painters and roofers across Australia. Local Services Ads setup, Google Guarantee verification, suburb-level geo targeting and call tracking. Learn more.

Childcare Marketing

Long day care, OOSH and early learning centres. Enquiry-to-enrolment funnel with ACECQA & ACCC compliant creative, tour booking flow, review pipeline and Map Pack optimisation. Learn more.

The MBA Framework — Measurable Brand Amplification

DIME's proprietary methodology fuses brand storytelling with performance marketing across three pillars: Growth (scalable acquisition systems optimised to profit), Creative (hook-first ads shipped at velocity) and Community (lifecycle automation that turns first-time buyers into brand advocates). Every dollar spent is tracked, optimised and tied to real business outcomes — not vanity ROAS.

Why Choose DIME

Senior strategists on every account

No junior account managers learning on your budget. Every engagement is led by a strategist with 5+ years and $10M+ managed ad spend.

Creative and media under one roof

In-house studio ships every static, motion and video asset — zero third-party handoffs.

Weekly optimisation cadence

Live optimisation, creative refresh and strategy video every single week. Most agencies do monthly.

Month-to-month, no lock-ins

Every DIME engagement is month-to-month. No 12-month contracts, no exit clauses.

90-day results guarantee

Hit mutually agreed KPIs within 90 days or DIME works free until delivered.

Results & Proof Points

$40M+ in profitable ad spend managed. 340% average ROAS lift. 47% average CPA reduction. 30+ Australian tradies and 20+ childcare centres served. Google Partner and Meta Business Partner verified.

Featured Case Studies

PowderCrew

eCommerce snow-sports brand that doubled revenue at flat CAC in six months through DIME's full performance program. Read the case study.

Dental Partners Australia

B2B healthcare lead generation program. Read the case study.

Frequently Asked Questions

Where is DIME Agency located?

DIME Agency is headquartered at Level 1, 5 George Street, North Strathfield, NSW 2137, Australia. We serve clients across Sydney and Australia-wide.

Is DIME a Google Partner?

Yes — DIME Agency is a verified Google Partner and Meta Business Partner.

What is DIME's minimum ad spend?

$2,000/month for Google Ads, $5,000/month for paid social, $10,000/month for full performance programs.

Does DIME lock clients into long contracts?

No. All engagements are month-to-month with no lock-in period.

Does DIME offer a free audit?

Yes. A 90-minute audit with a senior strategist plus a written 90-day growth plan, valued at $2,000, with no obligation.

Ready to grow?

Book a free 90-minute performance marketing audit worth $2,000. No sales pitch — just actionable insights you can use whether or not we work together.